Sure, you have a LinkedIn profile. But are you truly tapping into what this social networking site can accomplish for your small business? It’s a lot easier than you might think to maximize LinkedIn’s tools and tricks to help you achieve your business objectives. “There’s a stigma with LinkedIn that it’s just for job seekers,” says Tech Guru CEO Dan Moshe. “In reality, LinkedIn is a business tool that I put to work daily.”
We asked Dan to tell us how, precisely, he uses LinkedIn. Without hesitation, here’s what he rattled off:
- I like to meet people in my industry. I use it for finding mentors.
- I use LinkedIn to find great vendors. I just used it to find a company that could install accoustical panels in our new space. I wanted to work with somebody I could trust. Since I know nothing about the acoustics industry, I did a search on LinkedIn by areas of expertise.
- We recruit talent on LinkedIn. I look for people who have ‘top sales performer’ or ‘achieved goals’ in their profile, and use the LinkedIn search tool to reach out to people who will be a good fit for our company. I also look for people with lots of recommendations in their profile.
- I use it as a tool for creating strategic partnerships.
- This is a social site for business people. To that end, I look for prospective customers. I can really drill down into the number of employees, I can find the name of the CEO, and then I can ask for an introduction through mutual contacts.
- We’re all busy, and logging into LinkedIn every day just isn’t going to happen. But I set up email notifications so that I don’t miss anything important.
- To accomplish the above, I think it’s worth paying for the professional version with advanced search parameters.
- Fill out a full profile. Include a picture!
- Connect with people you know and trust. Don’t go for volume; go for quality.
Dan Moshe helps business owners in the Minneapolis area with all things tech, and is the CEO of the Caring IT company Tech Guru. He cares about your business as much as you do!